Entrepreneurial Outlook recently spotlighted Cathy Ross as a featured leader in its “Top 10 Unstoppable Women Entrepreneurs of 2025” edition, with Ross highlighted as the “Quiet Defender of the Digital Economy.”
The profile showcases her position as a behind-the-scenes leader helping keep digital transactions safer and more trustworthy. It begins by tracing Ross’s path from the structured world of finance, where she learned how capital moves and how systems can enable (or derail) growth, into entrepreneurship, eCommerce, and ultimately enterprise fraud management, where trust became the real battleground.
In the article, Ross describes the strain of trying to stop bad activity without declining legitimate customers, where every false decline meant lost revenue and every successful fraud attempt meant direct financial damage. Those experiences helped crystallize a clear vision: modern risk teams can’t win with disconnected tools that don’t “connect the dots.”
The story also highlights how Ross frames the current fraud landscape: innovation in payments (from digital wallets and BNPL to instant cross-border rails) creates new entry points for fraudsters as quickly as it creates new opportunities for customers, in the form of systemic threats like synthetic identity and account takeover. Generative AI also accelerates tactics such as deepfakes, automated card testing, and new forms of refund and policy abuse.
Read more to learn Ross’s philosophy about modern fraud prevention in Entrepreneurial Outlook.
About Entrepreneurial Outlook
Entrepreneurial Outlook is a global business magazine that spotlights dynamic leaders and the ideas shaping industries worldwide. Its editorial team publishes narrative profiles designed to inspire entrepreneurs and executives to pursue bold goals, take smart risks, and make a positive impact beyond financial results. With research-driven analysis across sectors, from IT and healthcare to energy and more, it reaches a diverse audience of CEOs and senior leaders worldwide.
About Fraud.net
Fraud.net delivers an AI-native platform for fraud prevention, AML compliance, and digital risk management. Trusted by financial institutions and digital commerce enterprises worldwide, our patented solution prevents fraud, money laundering, and financial crimes in real-time while automating customer screening, monitoring, and compliance workflows. Our platform leverages collective intelligence derived from billions of transactions and digital identities. With a no-code/low-code architecture that natively integrates data from 50+ leading providers, and advanced AI and rules-based decision engines, Fraud.net empowers businesses to make smarter, faster, and more profitable decisions.
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